Google AI Mode shows the same products 21.6% more expensive than traditional search
Original: https://productrise.app/blog/google-ai-mode-prefers-more-expensive-products
Source platform: blog
Author: Hugo Huijer (Productrise)
Original date: 2026-09-01
summary_zh
Productrise 9 月 1 日放出 8 月 9 日到 31 日连续 23 天跨美英市场追踪 10 万条以上 SERP 与 AI Mode 响应覆盖 200 万条商品列表后的数据研究当同一商品同时出现在 AI Mode 和传统搜索时，AI Mode 上的价格平均贵 21.6%把"只在一侧出现"的商品也算进来，AI Mode 商品中位价比传统搜索高 49%（149 美元 vs 100 美元）；同一商品两边价格不一致概率 38.1%，不一致时 AI Mode 更贵占 68.4%更刺眼的发现是两边产品重合度极低AI Mode 平均每次只展示 3.9 个商品，传统搜索 27.8 个，重合商品仅 0.94 个；同期 AI Mode 占总曝光商品比例只有 12.3%AI Mode 同时更倾向直接链到品牌官网，给商家留出了一些不靠价格竞争的缝隙
summary_en
Productrise's 23-day cross-market study (10k+ SERPs / AI Mode responses, 2M listings): when both surfaces list the same product, AI Mode is 21.6% more expensive. With only-on-one-side items included, median AI Mode price is 49% higher ($149 vs $100). Price disagreement rate is 38.1%; when they disagree, AI Mode is more expensive 68.4% of the time. AI Mode shows just 3.9 products vs traditional search's 27.8 (overlap only 0.94), and skews toward brand sites, leaving merchants a non-price competitive lane.
one_liner
同一商品在 Google AI Mode 比传统搜索贵 21.6%，且更倾向链品牌官网商家不靠价格竞争的缝隙在扩大